top of page
WhatsApp Image 2021-08-18 at 11.33.24 PM.jpeg

About Shef

Everybody in this hobby has one moment in their life that they saw a particular fish and fell in love with them. My moment goes back to my childhood when I was 7 years old. A cousin of mine, who is 8-9 years older than me, showed me a few native, tiny fish, he caught in a local stream. He had them in a big glass jar. I was amazed by it and as you all can guess I was hooked! Everytime my friends and I went to the local stream to swim, I was bringing plastic bags with me in case I saw some fish in there to catch. I did catch some as I got older and brought them home but they never lived long enough for me to enjoy them.


When I grew up and learned how to swim and free-dive in my high school years, my father got me a snorkel,diving mask, and a pair of fins. That started a whole new chapter on my fish/underwater passion. I was just snorkeling underwater for hours when we went for a swim in the summer. I was totally forgetting about the outside world and getting lost watching the fish under the water. I soon realized that only having a fish tank would fullfill my needs of being able to see underwater anytime I wanted or needed to. 


Finally I got my first fish tank when I went to college. A friend of a friend left a 20 gallon long fish tank at the apartment I was living at that year. It was so dirty you couldn't see any fish in there. I knew I had to clean it, and take care of the fish in it. Especially when  my friend told me it could be mine if I liked it and would take care of it. Of course!When I cleaned the whole thing without knowing anything about chlorine being in tap water and the  nitrogen cycle,looking back I am shocked all the  fish didn't die. I sit across the tank and watched it for hours. It was magical!


After 1 year of keeping and breeding live bearers and seliing it then back to the stores for fish food, I found African Cichlids and had to get some. Especially yellow labs since they are one of the brightest colored cichlids out there. Within 6 months I started breeding them, and even rented a fishroom and tried to run a business while I was still in college. But as you can guess, not having an income, and being student, I couldn't keep up with the expenses of the fish room and shut it down after a few months.


Today I have 140 tanks as of right now and running a successful fish business. Raising and selling cichlids is the love of my life, hope the wife doesn't read this part. 🙂 But truly it's a blessing to do what I love, and love what I do. I don't feel like it’s a job at all. I love developing my own lines of selectively bred hybrids especially OB Peacocks and Haps which I specialize in. But I also love the pure species of African Cichlids and try my best to improve the lines I have with every generation to provide you guys the best of the best.There’s plans in the works that are being kept under wraps for the time being…but stay tuned!

bottom of page